It’s an art to focus intently on something I think. Sure, I can give my undivided attention. But background noises and actions will always occur.
Focus groups are a bit different. Thanks to me being infiltrated by a number of Communication Studies folks, I’ve been taking part in the annual spring semester “Help Me Graduate” focus group projects. The projects focus around self-guided research by Communication seniors. The role of the attendee of the group is to be an active part as a random sample statistic and data representation.
But research doesn’t have to be conducted in the group setting. Surveys also are helpful as they can collect data that you don’t need a focus group for. Like responses after looking at pictures or things like that. But with a focus group, you have more in-depth and diverse comments from a better sample of people.
These focus groups are a great way to show how Longwood students are conducting their own research and they haven’t even graduated yet! Just another way the Lancers are getting ready to step into the real world.